Responsibilities:
Develop and implement digital marketing strategies to achieve business goals
Create and optimize digital ads across various platforms, including Google AdWords and social media
Manage and oversee the company's social media accounts and website
Contribute to content creation for blogs, social media posts, and email campaigns
Monitor and analyze website traffic and user behavior using Google Analytics
Identify trends and insights to optimize marketing strategies
Collaborate with the marketing team to create and execute digital campaigns
Stay up to date with industry trends and new digital marketing technologies
Qualifications:
Bachelor's degree in Marketing, Communications, or related field
Strong knowledge of digital marketing tools and platforms, such as Google AdWords, Google Analytics, and social media scheduling tools
Proficient in content creation and copywriting
Knowledge of SEO best practices
Analytical mindset and ability to interpret data
Excellent written and verbal communication skills
Strong attention to detail and organizational skills