Vertex Certifiers jobs - Digital Marketing Executive

Digital Marketing Strategy:

Assist in the planning and execution of comprehensive digital marketing strategies that align with business goals.

Collaborate with the team to ensure consistent messaging and branding across all digital platforms.

SEO & SEM:

Implement and optimize Search Engine Optimization (SEO) strategies to improve organic search rankings and website visibility.

Manage and monitor Pay-Per-Click (PPC) campaigns, including keyword research, bid management, and ad copy optimization.

Content Creation & Management:

Work closely with the content team to produce and manage high-quality, SEO-friendly content across social media, websites, blogs, and other digital platforms.

Develop creative ideas for digital content, including articles, infographics, videos, and email marketing campaigns.

Social Media Management:

Create, schedule, and manage social media content across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

Engage with followers, respond to inquiries, and monitor social media conversations to improve customer relationships.

Email Marketing:

Develop, implement, and optimize email marketing campaigns to nurture leads and drive customer retention.

Monitor campaign performance and adjust strategies to improve open rates, click-through rates, and conversions.

Analytics & Reporting:

Track, measure, and report on the performance of digital marketing campaigns using tools like Google Analytics, SEMrush, and other analytics platforms.

Provide insights and recommendations based on performance data to optimize future campaigns.

Website Management:

Update and maintain the company website, ensuring that content is current, engaging, and optimized for search engines.

Assist in the development of landing pages and lead capture forms to improve lead generation efforts.

Paid Advertising:

Assist in managing and optimizing paid advertising campaigns on Google Ads, Facebook ads, Instagram ads, LinkedIn ads, and other relevant platforms.

Track budgets and performance metrics to ensure campaigns are within budget and delivering ROI.

Competitor Analysis:

Conduct regular competitor analysis to stay informed about market trends, opportunities, and threats.

Adjust strategies accordingly to maintain a competitive edge.