Developing and executing the organisation’s annual digital marketing plan, including PPC, SEO, Social Media, Affiliates and Display/Re-targeting
Devising innovative digital marketing campaigns, that feed into the organisation’s overarching marketing strategy
Creating engaging digital content that increases customer engagement and enhances the organisation’s online brand
Implementing strategies to drive traffic to the organisation’s website, including SEO and PPC
Creating and implementing a social media policy and framework for the organisation
Moderating all social media platforms including Twitter, Instagram and Facebook
Managing the digital marketing budget, including allocating budgets across different channels and platforms
Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs
Working closely with colleagues in sales and IT to ensure all activity is integrated