A digital marketer in a real estate company may have the following responsibilities:
Develop and implement strategy: Create a digital marketing strategy that aligns with the company's business goals. This may include identifying market trends, competitors, and opportunities for strategic positioning.
Build brand awareness: Create and implement campaigns to build and maintain the company's online brand presence.
Manage campaigns: Plan and execute campaigns across various digital channels, such as email, social media, search engines, and display advertising.
Measure performance: Analyze campaign performance metrics and key performance indicators (KPIs) to evaluate the effectiveness of digital marketing efforts.
Optimize: Identify patterns and insights, and optimize spend and performance based on those insights.
Research: Research advertising trends and competitors' pricing and products.
Collaborate: Collaborate with internal teams to create landing pages and optimize user experience