Responsibilities:
Developing and implementing strong and long-lasting CRM strategies to improve a company's customer loyalty and retention
Conducting quality assurance surveys to determine customer satisfaction and using this data to improve areas of complaint
Deciding on a CRM system's structure and ensuring it harmoniously operates across every relevant department in an organisation
Communicating with customers directly through the CRM system and quickly solving customer problems
Monitoring customer behaviour and implementing strategies to ensure maximum profitability
Building and maintaining customer relationships to drive ROI, customer retention and high customer satisfaction
Identifying potential new customers and target markets and communicating this information to the relevant departments to maximise profitability
Using marketing techniques (like email marketing and campaign management) to update customers on the newest products to increase sales
Communicating up-selling and cross-selling opportunities with the sales department
Constantly testing and adopting new strategies for the most effective CRM system
Analysing competitors and updating strategies when required
Working with different departments, including sales, account managers and IT
Meeting KPIs, including sales and customer growth targets
Conducting business reviews using the CRM system's data
Creating innovative solutions to solve critical business problems and ensuring the company meets its customers' needs
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