Here are some skills and abilities that are important for an ads manager: Communication skills, Data Analysis Knowledge of industry trends, Computer proficiency, Presentation skills, Creativity and Innovation.
Responsibilities:
Design, implement, and manage pay-per-click (PPC) campaigns on platforms like Google Ads, Facebook Ads, and more.
Develop and maintain comprehensive paid social media strategies.
Analyze and report on campaign performance metrics to optimize ROI.
Collaborate with the creative team to develop compelling ad copy and visual materials.
Stay up-to-date with industry trends and make proactive adjustments to campaigns.
Conduct keyword research to identify opportunities for campaign improvement.
Manage advertising budgets, ensuring efficient allocation and spending.
Drive A/B testing to continually improve ad performance.
Skills:
Google Ads
Facebook Ads
PPC
SEO
Data Analysis
Keyword Research
A/B Testing
Budget Management
Ad Copywriting
Marketing Strategy